Karl Lagerfeld’s Capsule Collection for Macy’s “Impulse”

On Monday, July 25th, 2011

The heart of Gucci, Fendi and his namesake, designer Karl Lagerfeld, will collaborate with retail giant, Macy’s on a capsule collection set to launch in it’s “Impulse” departments this fall.

The collection will feature limited-edition women’s apparel pieces reminiscent of the designer’s signature style and will only be found in approximately 235 Macy’s stores nationwide and on macys.com beginning August 31.

“To me Macy’s is the perfect department store in the US where everybody can find what they’re looking for without ruining their budget,” said Karl Lagerfeld. “That’s why I am happy to make this limited collection just for Macy’s.”

“We approached the designer because we wanted to tap a fashion resource that would make a statement and fascinate our customers with the caliber of their design. It is important to Macy’s to have a designer that could be faithful to their design aesthetic when creating a more affordable collection and we knew he would be able to do that. Karl’s iconic status, worldly vision and expert craftsmanship speak directly to our “Impulse” customer. When shopping at Macy’s, she wants the latest fashions from celebrated designers, all at an affordable price– exactly what she’ll get with this collection”, says Media Relations Manager, Eugene Ramirez of Macys SouthEast region.

The Karl Lagerfeld capsule has a true taste of the designers touch, with a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible tee-shirts and comfortable jackets mixed with crocodile print combine with chic leggings to give the collection a refreshing rock ’n’ roll edge.

“Karl Lagerfeld is one of the most celebrated designers of our time,” said Jeff Gennette, Macy’s chief merchandising officer. “His participation in Macy’s designer capsule initiative marks a very fashionable milestone. A true representation of his iconic style, Karl Lagerfeld’s exclusive collection for Macy’s adds a new dimension of attainable luxury for our customers.”

To shop this collection, please visit www.macys.com/impulse.

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